Dieneke S
MARKETING notes
Focus on capabilties instead
Basically we need to come up with main thing, search for what they want to search for.
Grounded explanation, come to the point.
3 of 4 sides, to upload you do this, to crop you do this, search for key tags,
- New features video's
- Crop tool / guidelines
- Search guidelines / refine
- Product information with entities / activiteites instead of files / add typefield, but production type
- Create hacks, explain it to them.
- Tell people where to click, refine a little more.
- Whitepaper how do we set these customers up, best user cases, some tutorials, some best practises.
Focus on capabilties instead
Basically we need to come up with main thing, search for what they want to search for.
Grounded explanation, come to the point.
3 of 4 sides, to upload you do this, to crop you do this, search for key tags,
- New features video's
- Crop tool / guidelines
- Search guidelines / refine
- Product information with entities / activiteites instead of files / add typefield, but production type
- Create hacks, explain it to them.
- Tell people where to click, refine a little more.
- Whitepaper how do we set these customers up, best user cases, some tutorials, some best practises.
Claire H
Fix text on contact page on entermediadb.org website to say eMedia Library or workspace. It's still eMediaFinder.
Claire H
Develop Sales and Marketing Strategies
Dieneke had an inspiration today about marketing:
Steps:
1. Types of clients we have, and the types we will approach.
* Media/Marketing
* Education
* Research
* Product info management
2. Revamp website to be consistent with our new brand. Update LinkedIn, twitter, Facebook,
3. Update logo
4. Clear message on every single social media channel.
5. Start cleaning up old material and deleting it off the internet.
Suggestion keep on working with eMedia workspace, wait until 2024 to release new branding with eMediaLibrary. As we have made some headway and created interest in eMediaWorkspace.
OUR TARGET AUDIENCES:
NEW CLIENTS
1. Get New Leads - Warm, and Cold.
2. Find different way of reaching out!! You can’t keep repeating the same message to the clients you’ve already relayed the same message to. Make it more personal to the client
3. Make sure our website accurately reflects what we do.
CURRENT CLIENTS
1. Maintain and update communication with current clients, and inform them or persuade them to transfer to the new version of emedia library.
2. Find different way of reaching out!! You can’t keep repeating the same message to the clients you’ve already relayed the same message to. Make it more personal to the clients
3. We want to specialize with the things we are already doing. Not branch out anymore, use agile methodology and information acquired during RnD to acquire new clients
4. Make sure we don’t overextend ourselves.
5. Top clients are priority before getting new clients.
6. We get our information from our current clients for product development and marketing material.
7. Make more personal emails about them, Introducing the new version, and explaining why it will benefit them uniquely.
8. More impactful results.
THE FLYER
What will it look like?
CURRENT CLIENTS
1. 2 pages or sheets saying “this is what you’ll get, we will take the time to guild you through the new version and meet weekly”
2. New screenshots that showcase the features and UI working more smoothly.
3. Really illustrations the advantages to current clients what the advantages are.
NEW CLIENTS
1. Offer them something that isn’t a struggle to get started, something easy.
2. EG: easy to find things, quick access to your assets, Recycle some things from the intermedia website.
3. Max Six pages of information on a flyer.
4. Focus on creating more interest than info dumping on new prospects, set up a free meeting in person to explain in more detail what we do.
Let’s really work on defining the bottom line we want in the product as far as functionality, It'll really be worth it to establish something like this in the product.
Claire’s ideas -
The definition of functionality - The ability of a person or organization to do many things well, fulfill their responsibilities, and balance quality of life, sanity and self care with their work.
Weekly check ins:
How is the company and the individuals within it functioning? Being honest, where could we take a step back and check in, seeing room for improvement or maybe a different approach?
Dieneke had an inspiration today about marketing:
Steps:
1. Types of clients we have, and the types we will approach.
* Media/Marketing
* Education
* Research
* Product info management
2. Revamp website to be consistent with our new brand. Update LinkedIn, twitter, Facebook,
3. Update logo
4. Clear message on every single social media channel.
5. Start cleaning up old material and deleting it off the internet.
Suggestion keep on working with eMedia workspace, wait until 2024 to release new branding with eMediaLibrary. As we have made some headway and created interest in eMediaWorkspace.
OUR TARGET AUDIENCES:
NEW CLIENTS
1. Get New Leads - Warm, and Cold.
2. Find different way of reaching out!! You can’t keep repeating the same message to the clients you’ve already relayed the same message to. Make it more personal to the client
3. Make sure our website accurately reflects what we do.
CURRENT CLIENTS
1. Maintain and update communication with current clients, and inform them or persuade them to transfer to the new version of emedia library.
2. Find different way of reaching out!! You can’t keep repeating the same message to the clients you’ve already relayed the same message to. Make it more personal to the clients
3. We want to specialize with the things we are already doing. Not branch out anymore, use agile methodology and information acquired during RnD to acquire new clients
4. Make sure we don’t overextend ourselves.
5. Top clients are priority before getting new clients.
6. We get our information from our current clients for product development and marketing material.
7. Make more personal emails about them, Introducing the new version, and explaining why it will benefit them uniquely.
8. More impactful results.
THE FLYER
What will it look like?
CURRENT CLIENTS
1. 2 pages or sheets saying “this is what you’ll get, we will take the time to guild you through the new version and meet weekly”
2. New screenshots that showcase the features and UI working more smoothly.
3. Really illustrations the advantages to current clients what the advantages are.
NEW CLIENTS
1. Offer them something that isn’t a struggle to get started, something easy.
2. EG: easy to find things, quick access to your assets, Recycle some things from the intermedia website.
3. Max Six pages of information on a flyer.
4. Focus on creating more interest than info dumping on new prospects, set up a free meeting in person to explain in more detail what we do.
Let’s really work on defining the bottom line we want in the product as far as functionality, It'll really be worth it to establish something like this in the product.
Claire’s ideas -
The definition of functionality - The ability of a person or organization to do many things well, fulfill their responsibilities, and balance quality of life, sanity and self care with their work.
Weekly check ins:
How is the company and the individuals within it functioning? Being honest, where could we take a step back and check in, seeing room for improvement or maybe a different approach?
Krystal E
Update: I implemented my action points - Christopher will take time sometime this week to edit, hack, and write the technology copy
Krystal E
Notes from yesterday: >> Too many options
>> be done with the live presentation
>> Priorities: Brochure & Website
>> agenda should match the header
>> create a style guide: - the text should stay the same as the text on India music solution
>> delete the logo on every page
>> color on the united nations matches more
>> we talked about the people--- let's next talk about the technology
>> changed strategic choice to strategic technology
>> In Brochure we want the agenda to be called table of Contents
>> Christopher can help to write copy for the technology slides
>> 3 keys to strategic copy
>> be done with the live presentation
>> Priorities: Brochure & Website
>> agenda should match the header
>> create a style guide: - the text should stay the same as the text on India music solution
>> delete the logo on every page
>> color on the united nations matches more
>> we talked about the people--- let's next talk about the technology
>> changed strategic choice to strategic technology
>> In Brochure we want the agenda to be called table of Contents
>> Christopher can help to write copy for the technology slides
>> 3 keys to strategic copy
Krystal E
Notes On Prestation Overview: Highlight the page we are onechristopher needs to fill in text on strategic technology check fontsChristopher needs to fill in the text for deployment pageFind Notes & Put It In The Presentation
Christopher B
I love his passion. Would love to be able to deliver a story like this https://m.youtube.com/shorts/ZnML9Ai8QPc
Krystal E
Note: We are aiming by tuesday evening to have the layout of the website done (rough draft) - aiming to have presentation done today
Krystal E
Hi Claire - thanks for checking in - we resolved that question already - and thank you for your work - please note that Christopher would like to change the word Solution Providers to IT / Developers
Claire H
Hi, Crystal there are a few different versions in canva of the live presentation. Can you send me a link for which one to work on?
Krystal E
Prioritities For Marketing Steps:
1) First Finish LIVE Brochure done
2) Website
3) Downloadable Brochure to have on website and email
4) Youtube shorts
5) Referal Links & Reviews
6) Create Facebook & Instagram Pages & Posts
1) First Finish LIVE Brochure done
2) Website
3) Downloadable Brochure to have on website and email
4) Youtube shorts
5) Referal Links & Reviews
6) Create Facebook & Instagram Pages & Posts
Krystal E
Developers and IT teams are Limited by commercial organization media organization platforms that are outtdated or force upgraded and disruptive changes.
Developers want a tool that is self contained, flexible and painlessly grow with the needs of the company.
Featured IT Department: PRN
Developers want a tool that is self contained, flexible and painlessly grow with the needs of the company.
Featured IT Department: PRN
Krystal E
The monopoly on the platforms such as Adobe limits creative freedom and reduces competative advantage.
Creates should control the platform that content is organized & published on.
Creates should control the platform that content is organized & published on.
Krystal E
Notes On Problem, Root Causes, Empowerment:
Problem:
The people producing & organizing creative media are losing creative control to restricted and commercialized platforms.
Notes On problems
Our digital cultural heritage is being restricted & commercialized.
Companies & individuals are being restricted by: censorship, corporate monolithic tools, limited software tools, unaffordable software, licensing restrictions, commercialized
Digital Heritage is being lost because the commercialized tools are setting the rules instead of empowering creators and developers
Tool: not techno issues- it is a human need - to share their stories, preserve their history, be empowered to create, (like the name Creative Cloud that empowers creativity and collaboration with Adobe) - AI not as meaningful -
a human need is to creativity express
find data - find history, images, videos, concepts
human need to make things easier
make our mark in the world - leave a legacy
(safe place - marketing portal )
Root Causes:
How Did We Get To This Point?
Creators: There is a monopoly on the tools that create content & tools that content is organized & published on.
Developers: IT departments do not have enough time to build sophisticated organizational media platforms so they just purchase from the commercialized options that they see available.
Social Impact: Social Impact Organizations often lack time, money and/or technological knowledge on how to best organize and share their content.
Other Root Causes:
dis- empowered
people get lost in details
(need to make very user friendly, fun, not boring, easy to use, accessible)
everyone can join the revolution
people feel insignificant
Empowerment:
Empowering individuals & companies to express their freedom through creating, storing and sharing their media on their own terms.
Empowered to:
Use our set of templates
Create your own templates
Create a community around your platform
Create your own media platform
Limit & Track Access To Media
Track Media Usage & Lifeflow
Empower people with awareness on the risks of corporate consolidation and control - which will ultimately help them to save more money & time.
Empowered to create their own media libraries giving them a competitive advantage.
Our superpower is that our software is democratic: It allows
Notes: Receive Roylatiies, liscenscening deals, ability to track who is using your materials, gives creators control, you get to decide when you share,
Create new communities of like minded users
Marketing:
Linkedin Articles:
Problem:
The people producing & organizing creative media are losing creative control to restricted and commercialized platforms.
Notes On problems
Our digital cultural heritage is being restricted & commercialized.
Companies & individuals are being restricted by: censorship, corporate monolithic tools, limited software tools, unaffordable software, licensing restrictions, commercialized
Digital Heritage is being lost because the commercialized tools are setting the rules instead of empowering creators and developers
Tool: not techno issues- it is a human need - to share their stories, preserve their history, be empowered to create, (like the name Creative Cloud that empowers creativity and collaboration with Adobe) - AI not as meaningful -
a human need is to creativity express
find data - find history, images, videos, concepts
human need to make things easier
make our mark in the world - leave a legacy
(safe place - marketing portal )
Root Causes:
How Did We Get To This Point?
Creators: There is a monopoly on the tools that create content & tools that content is organized & published on.
Developers: IT departments do not have enough time to build sophisticated organizational media platforms so they just purchase from the commercialized options that they see available.
Social Impact: Social Impact Organizations often lack time, money and/or technological knowledge on how to best organize and share their content.
Other Root Causes:
dis- empowered
people get lost in details
(need to make very user friendly, fun, not boring, easy to use, accessible)
everyone can join the revolution
people feel insignificant
Empowerment:
Empowering individuals & companies to express their freedom through creating, storing and sharing their media on their own terms.
Empowered to:
Use our set of templates
Create your own templates
Create a community around your platform
Create your own media platform
Limit & Track Access To Media
Track Media Usage & Lifeflow
Empower people with awareness on the risks of corporate consolidation and control - which will ultimately help them to save more money & time.
Empowered to create their own media libraries giving them a competitive advantage.
Our superpower is that our software is democratic: It allows
Notes: Receive Roylatiies, liscenscening deals, ability to track who is using your materials, gives creators control, you get to decide when you share,
Create new communities of like minded users
Marketing:
Linkedin Articles:
Christopher B
Initial notes on brochure from Crystal:
* Some slides need images - noted in slides
* Still need to add a slide about the Pimcore qualities
* Need to add some testimonies/stories from clients
* Bolded and a lot of text to make it pop out
* Need to add a slide that says three categories: Social Impact, Creators, Developers - noted asking Claire to make this slide
* Today will meet with Christopher about any written things that need to be added
* Some slides need images - noted in slides
* Still need to add a slide about the Pimcore qualities
* Need to add some testimonies/stories from clients
* Bolded and a lot of text to make it pop out
* Need to add a slide that says three categories: Social Impact, Creators, Developers - noted asking Claire to make this slide
* Today will meet with Christopher about any written things that need to be added
Christopher B
Crystal send this in about her research on pimcore:
* Task: To decide what type of PIM CORE copy to use in marketing
* Good longterm - strategy More than 140 certified partners worldwide offer excellent Pimcore consulting - training people to be partners
* Copy to model copy after: Thanks to years of experience in the field, we understand every challenge you might face. Right from the start, we're here to help you scale and succeed with the Pimcore Platform™.
The basic package for all Cloud Edition customers includes the possibility to send requests and reports about technical issues directly to Pimcore via e-mail. The experts on site will analyze, answer and resolve issues within the shortest possible time.
Enterprise and Cloud Edition customers who require binding support times, the fastest possible response times and increased uptime assurances (for Pimcore Cloud Edition) can choose from additional Service Level Agreements.
* Basically all services copy outlay should be used
* Need to Add customer success stories - with logos of companies: The basic package for all Cloud Edition customers includes the possibility to send requests and reports about technical issues directly to Pimcore via e-mail. The experts on site will analyze, answer and resolve issues within the shortest possible time.
Enterprise and Cloud Edition customers who require binding support times, the fastest possible response times and increased uptime assurances (for Pimcore Cloud Edition) can choose from additional Service Level Agreements: https://pimcore.com/en/customers
* Basically the whole layout of the website is really good and we should copy a lot of the layout
* Monday have meeting with Christopher about structure of website - draw out structure (start to write copy next week)
You would like to set up and implement the Pimcore platform on your own? No problem at all. In that case, we will provide you with all the necessary information and documentation to successfully get Pimcore up and running on your own. All documentation is freely available.
* Need to have SEO person also look over PImcore
* Task: To decide what type of PIM CORE copy to use in marketing
* Good longterm - strategy More than 140 certified partners worldwide offer excellent Pimcore consulting - training people to be partners
* Copy to model copy after: Thanks to years of experience in the field, we understand every challenge you might face. Right from the start, we're here to help you scale and succeed with the Pimcore Platform™.
The basic package for all Cloud Edition customers includes the possibility to send requests and reports about technical issues directly to Pimcore via e-mail. The experts on site will analyze, answer and resolve issues within the shortest possible time.
Enterprise and Cloud Edition customers who require binding support times, the fastest possible response times and increased uptime assurances (for Pimcore Cloud Edition) can choose from additional Service Level Agreements.
* Basically all services copy outlay should be used
* Need to Add customer success stories - with logos of companies: The basic package for all Cloud Edition customers includes the possibility to send requests and reports about technical issues directly to Pimcore via e-mail. The experts on site will analyze, answer and resolve issues within the shortest possible time.
Enterprise and Cloud Edition customers who require binding support times, the fastest possible response times and increased uptime assurances (for Pimcore Cloud Edition) can choose from additional Service Level Agreements: https://pimcore.com/en/customers
* Basically the whole layout of the website is really good and we should copy a lot of the layout
* Monday have meeting with Christopher about structure of website - draw out structure (start to write copy next week)
You would like to set up and implement the Pimcore platform on your own? No problem at all. In that case, we will provide you with all the necessary information and documentation to successfully get Pimcore up and running on your own. All documentation is freely available.
* Need to have SEO person also look over PImcore
Jessica S
Hi Crystal, Yeah, it takes a little bit to get into the pattern of entering everything, but to be fair and clear, whatever tasks are entered in August will get paid the first week of September. So even if you are entering a backlog of July tasks now, they won't get paid with your July payment. They will get paid in your September payment. I wasn't sure if that was clear, but hope it's helpful.
Krystal E
Marketing Meeting # 2:
* In this meeting we decided to bring Paula on to do the SEO
* I am seeing here she also needs to be added to the team - I will email Dieneke now to add her to the team
* I just reached out to Paula to again ask her when she can come into the office
* If she can not come in we can hire someone from Fivver who has this expertise
* We also talked about what reviewing the slides for the presentation - which is now in action
* we stated that the slides also need to have new screen shots taken - I am emailing Claire now to take the new screen shots
* In this meeting we decided to bring Paula on to do the SEO
* I am seeing here she also needs to be added to the team - I will email Dieneke now to add her to the team
* I just reached out to Paula to again ask her when she can come into the office
* If she can not come in we can hire someone from Fivver who has this expertise
* We also talked about what reviewing the slides for the presentation - which is now in action
* we stated that the slides also need to have new screen shots taken - I am emailing Claire now to take the new screen shots
Krystal E
Hi Jessica - thank you so much! I need to register the other hours I worked. I was doing something wrong but Christopher showed me how to do it write. So I will backlog those today or tomorrow. I will email you so that I can send you my bank account information
Jessica S
Hi Crystal, How are you? I wanted to reach out because I would like to add you to our payroll system. We aim to pay everyone during the first week of the month, for the prior month based on your points. Most of us are paid through WISE, so I'd like to get that set up for you and pay you for July. I'm happy to keep chatting here to work this out, but since we'll have to communicate with your bank account information, you are also welcome to email me directly at treesneday@gmail.com. Thank you!
Krystal E
#1 Review Of Click Funnels / As Possible Funnel to Hack When Creating eMedia Workspace as a tool
Krystal E
PIM core - Hi Claire - connecting here about dividing the market research for PIM - as we should present that tomorrow
Dieneke S
Crystal, because of the meetings we have today and tomorrow, I changed lunch meeting to Wednesday.
Dieneke S
Hi Dieneke,
In terms of this invoice, we were wondering if it could simply be added to our usual monthly payment. Otherwise, if needing to pay all at once, we will need to go through the contract process here at Babson which is doable but a little cumbersome and will delay payment. What are your thoughts? Just trying to keep this easy for both sides.
Thanks, and looking forward to our meeting next week!
--Cheryl babson
In terms of this invoice, we were wondering if it could simply be added to our usual monthly payment. Otherwise, if needing to pay all at once, we will need to go through the contract process here at Babson which is doable but a little cumbersome and will delay payment. What are your thoughts? Just trying to keep this easy for both sides.
Thanks, and looking forward to our meeting next week!
--Cheryl babson
Krystal E
Hi Dieneke - glad we ran into each other and thanks for setting up the marketing meeting for next Tuesday - have a beautiful week everyone
Christopher B
Crystal, you are on the Google Calendar. Please use that to coordinate us. https://calendar.google.com/calendar/u/0?cid=b3BlbmVkaXQub3JnXzJlaDllOHI0cm9zcmE4ajF2dmk2ZW82NnNrQGdyb3VwLmNhbGVuZGFyLmdvb2dsZS5jb20
Krystal E
Hi Dieneke- can you clarify if you can come to the lunch marketing meeting today or not- thank you
Krystal E
also Claire if you have any note about the website from months ago - it would be great if you can share that - we will be doing a follow up review of the website
Krystal E
Claire if you are able to meet us online also that would be really great because we appreciate your input
Marketing Notes From Monday July 24th & Friday July 21st
Friday July 21st:
>> Ask 2 Companies for their testimonies (Monday Meeting we decided that first we will do the website review before asking people for testimonies)
>> agreed to start writing blogs that can be put on website to help drive traffic and to do other SEO work with Carla (Monday Meeting found out she is busy for the week - need to follow up and ask when she can do her first SEO Review)
>> Established that main motivation right now is to make sure that current clients are all statified - like it when customers just find and come to us - but also open to trying a campaign to create warm audience and follow up with warm audience
>> Problem: not enough documentation on instructions that people can use... Solution more documenation & instuctions >> Solution: screen shots and directions on eMedia website >> follow up & make clear plan with Claire & Dieneke >> start things that are not going to change
>> Problem: Need to make things more simple >> Solution on going work on that
>> Problem: a little scared of the risks associated with growth & making money >> Solution to go deeper into the personal & business motivation
>> Problem: feeling alone in the project >> Solution: build more structure and support in current team , become more comfortable delegating, create mind-heart set work around being fully supported and that all things are possible
Monday July 24th:
>> Decided that need to communicate with Dieneke and Claire once a week to do a marketing meeting where are all on the same page - set out other meetings and or to do taks in that meeting >> Christopher would like to give allignment in the meeting once aweek >> Document in eMedia launch ( have established that Tuesdays lunch will be best for this meeting)
>> Go over website: Go over and review website copy / check in with Claire about already existing document / add notes to any document and/or create new document:
https://emediaworkspace.com/product/platforms.html